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German cabinet giant Parker has record-breaking growth in 2021!

April 01,2022

Despite the difficulties caused by the Covid-19 pandemic, German kitchen furniture brand Nobilia maintained its strong growth momentum in 2021, achieving the highest sales growth in the company's history, with total sales rising to 1.482 billion euros (about 10.37 billion yuan). This figure represents an 8.2 percent increase on last year's sales of 1.37 billion euros.

 

Professional cabinet manufacturer

 

As sales increased, so did Parker's production. In 2021, Baili completed a total of about 830,000 kitchen furniture orders, setting a record. If all factories are added up, about 3,800 orders are generated each working day.

Park Li's sales growth was mainly from the wooden furniture business. A total of 8.3 million wooden cabinets were produced in 2021, an increase of about 500,000 units from the previous year. Appliance sales also rose slightly, at 2.8 percent.

 

Professional cabinet manufacturer

 

In 2021, Park Li's domestic sales were 695.5 million euros, slightly lower than the 710.9 million euros in the previous year. Therefore, the prosperity of the export market is the key factor for Park Li's great success. Park Li's export sales in 2021 rose by 127.7 million euros from last year to 786.6 million euros, surpassing the company's domestic sales for the first time. This equates to a 19.4% increase in sales. As a result, Park Lane's export ratio rose to 53.1% (48.1% in the previous year), significantly higher than the industry average of 43.8%.

Baili was founded in 1945 in Fell, North Rhine-Westphalia, Germany, and currently owns up to 30% of the German cabinet market share. As one of the top professional cabinet manufacturers in Europe, Baili has a factory scale that the industry looks up to, as well as a highly developed intelligent production line based on Industry 4.0. So far, it has nearly 8,000 exhibition centers in 90 countries around the world. In 1997, Baili introduced the cabinets imported from Germany to China for the first time, and the exhibition halls are now all over Shanghai, Beijing, Shenzhen and many large and medium cities in Greater China.

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